A special month-long celebration of bees, flowers, and food. See the Beechworth Honey Shop transformed into an immersive floral experience. Expect stunning floral installations, botanical displays, flavourful and delicious tastings, and a blooming good time for all ages.
What’s On!
This year, the blooms are brighter and more vibrant than ever! You can expect our space to bloom with beautiful floral displays, interactive sensorial experiences, and immersive storytelling that honours bees, flowers, and food.

A Doorway to Bees
‘Pollinate!’ begin before you even enter our store. The outside of our store becomes part of the celebration with a beautiful, Instagram‑worthy, ‘doorway to bees’ inviting you to capture your visit from the beginning.

Botanical Sculptures
We’ve commissioned local florist’s to help create our interpretation of the intricate relationship between bees, flowers, and food. New floral sculptures in 2025 will surprise and delights. It’s not to be missed.

Sparkling Honey Drink Tasting Bar
Bees are our most important pollinators! Taste a delightful array of refreshing botanical inspired non-alcoholic beverages infused with pollinator friendly ingredients and made fresh with our beautiful Sparkling Honey Drinks.

Beautiful Blooms
Find inspiration for your garden by discovering bee-friendly plants you can plant at home. You’ll find ideas and displays to help you grow bee-friendly gardens or support pollinators at home. Limited-time bee-friendly plant sales means you can take a little piece of ‘Pollinate!’ home with you.

The Honey Tasting Counter
Our Honey Tasting Counter is open as usual, inviting you to discover the diverse flavours of Australia’s largest range of single varietal honeys.

All Things Beechworth Honey Tasting Experience
Go beyond the honey tasting counter and book in for an All Things Beechworth Honey Tasting Experience. Learn about bees and sample a curated range of Beechworth Honey products.
Bookings essential